In this third installment of our Grow Faster with the Right Data webinar series, Art Gehring, VP Demand Generation at Brainshark joins us to discuss how having the right customer data can improve the effectiveness of lead generation efforts and establish best practices for lead flow.
In this on-demand webcast you will learn:
How Brainshark’s marketing has become more precise and targeted by implementing micro-campaigns based on enriched lead information from Salesforce Data.com
Which lead information allows Brainshark to improve lead scoring and expedite routing to Sales
Why detailed account information is vital to aligning Marketing and Sales