Blaze a trail to your biggest marketing ideas yet, at the Salesforce Basecamp for Marketing event in Boston on Thursday, August 22.

See how Trailblazers are using the #1 marketing platform to enable intelligent marketing and drive growth. Learn how Salesforce can help you know, personalize, and engage for every consumer, orchestrating the journey across marketing, commerce, sales, and service.

Join us for a customer panel with other marketers in digital advertising, email, mobile, and more. Get tips and tricks for developing seamless consumer journeys. Learn the latest in marketing trends and best practices from other Trailblazers: innovative marketers who are competing — and winning — with consumer experience.

Don’t miss this chance to learn, connect, and exchange ideas with Salesforce executives and fellow Trailblazers.

Register today. It’s free.

2:30 p.m.–3:00 p.m. Registration and Demos
3:00 p.m.–3:30 p.m. Marketing Cloud Keynote — Engagement Reimagined for Today’s Connected Customer
3:30 p.m.–4:00 p.m. Customer Panel and Q&A
4:00 p.m.–4:30 p.m. Trends and Tactics Report
4:30 p.m.–5:30 p.m. Networking Reception and Demos

As customer demand for connected experiences and real-time interaction grows, the game plan for marketing measurement and attribution is adapting in response. Marketers are tracking results along the full customer lifecycle to show the true influence of their strategies, while top performers integrate key technologies and are already starting to see major ROI from their artificial intelligence investments.

We surveyed over 4,100 marketing leaders worldwide, spanning every industry and company profile, to get a pulse of what's going on and what lies ahead. The data we'll share in this breakout is a subset of findings from the fifth annual "State of Marketing" research report.

Validity is the most trusted name in customer data quality. Organizations rely on Validity solutions – including DemandTools, BriteVerify, Trust Assessments, Return Path and GridBuddy – to target, contact, engage, and retain customers effectively. Our customers trust Validity solutions to help them create smarter campaigns, generate leads, drive response, and increase revenue.
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