Salesforce Basecamp for Service
Seattle, WA | December 14, 2017

Four Seasons Hotel Seattle
1:30 p.m. – 6:00 p.m.

Your learning adventure starts here.

Join us in Seattle on Thursday, December 14, for the Salesforce Basecamp for Service event and see how other innovative companies and Trailblazers like you are redefining customer success.

Mingle with your fellow Trailblazers for Service at this exclusive event and learn how disruptive companies are using service to transform the customer experience. This is your chance to network, exchange ideas, and hear how intelligent, conversational service is changing the way companies interact with their customers and how they do business.

Don’t miss this chance to learn, connect, and exchange ideas with your fellow Trailblazers. Register today — it’s free.


  • 1:30 p.m. – 2:00 p.m.
    Registration and Demos
  • 2:00 p.m. – 2:45 p.m.
    Salesforce Keynote with Andy Benton, Regional Vice President, Salesforce
  • 2:45 p.m. – 3:15 p.m.
    Customer Panel - Jeremy Munn, Senior Director & Tina Anderson, Senior Manager, CS Tools & Systems, DocuSign
  • 3:15 p.m. – 3:30 p.m.
  • 3:30 p.m. – 4:00 p.m.
    Breakout 1: Deliver a Modern Customer Self-Service Experience
    Great customer service means enabling a connected experience that's personalized, consistent, and empowering. Join us to see how Community Cloud customers are creating incredibly productive and rewarding portals and communities that improve service and delight customers.
  • 3:30 p.m. – 4:00 p.m.
    Breakout 2: Deliver Seamless Service Engagement Across Every Digital Channel
    By the end of 2017, more than 50% of contact center interactions will be digital. New technology is empowering customers and radically changing service expectations and customer behaviors. But its hard for most companies to, not only stay in front of these emerging digital channels, but also connect them to create seamless service experiences wherever their customers are. Join this session to learn how to deliver consistent and complete service with digital engagement across messaging apps, websites, mobile apps, and social on the #1 CRM Platform.
  • 4:00 p.m. – 4:15 p.m.
  • 4:15 p.m. – 5:00 p.m.
    Thought Leader - Dr. Natalie Petouhoff
  • 5:00 p.m. – 6:00 p.m.
    Networking Reception and Demos

Featured Speaker: Dr. Natalie Petouhoff


Dr. Natalie has been named one of the 20 Most Powerful Experts in Customer Service, CRM, Customer Experience, Marketing, Digital, and Social Communications. She has also been named one of the 250 Most Influential Women and Top 50 Social Media Professionals.

Her experience includes the Customer Service and CRM Analyst at Forrester Research; Customer Service and CRM Consultant and System Integrator at PWC; Chief Digital and Social Officer, Weber Shandwick; Startup Advisor; and UCLA, USC, and University of Michigan Lecturer.

Dr. Natalie has worked as a strategic business advisor to guide executives to:

  • Do more of the right things, track progress, get ROI, and justify initiatives to senior leadership teams
  • Baseline an organization’s customer service, customer experience, and digital media capabilities
  • Bring organizational alignment to increase revenue and decrease costs
  • Guide software selection to increase and scale an organization’s capabilities to reach its business goals
  • Inspire, educate, and empower high-powered team dynamics and strong leadership

Dr. Natalie is a highly sought-after TV and radio commentator for powerful and controversial sound bites. She’s been quoted in AdAge, Fast Company, The New York Times, USA Today, Forbes, CRM Magazine, and 1to1 Media.

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Demo Intro
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