Life Sciences executives are responding to the changing focus of the pharmaceutical industry to develop differentiated engagement opportunities leveraging digital channels. Traditional boundaries of pharma interactions are extending into the digital lives of patients, beyond the hospital setting. But are they moving swiftly enough, and in the right direction?
New ecosystem participants outside of the traditional health care enterprise – wearable health monitors, mobile wellness apps, device companies, telecom companies, and others are moving swiftly to cater to the changing expectations and new engagement channels.
During this roundtable session, digital leaders from Life Sciences organisations across Southeast Asia will share their views on evolving models to create and manage digital engagement with patients and Health Care Professionals. The event will feature speakers from client organizations and industry experts from Deloitte Digital and Salesforce.
During this exclusive event, Deloitte will launch the “Health Care Professional Digital Behaviour Insight” research findings for Southeast Asia.