Salesforce

Gen Z: Leaving Many Retailers in Their Digital Dust This Holiday Season

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Gen Z

Read new consumer research from Accenture.


Just as retailers begin to gain clarity on what makes millennials tick, a new generation emerges that widens the digital divide even further.

Meet Gen Z. When it comes to digital shopping, they build on the attitudes and expectations first identified among millennials. But winning their hearts requires more than doubling down on the digital tactics used to woo millennials.

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