Geoffrey Moore: Harness Change and Disruption

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Disruptive innovation used to be expensive and scarce. And although cloud computing, smartphones, social networks, data science, and the Internet of Things have made innovation cheaper and more ubiquitous than ever, that doesn’t make it any easier. Join this discussion with Tiffani Bova, Global, Customer Growth, and Innovation Evangelist at Salesforce, and Geoffrey Moore, author of Crossing the Chasm and Zone to Win, as they talk about:

  • What prevents organizations from changing as fast as the world around them
  • How to compete and innovate in the age of constant change
  • How to prepare your business to catch the next wave and sell effectively

Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between startup companies in the Mohr Davidow and Wildcat Venture Partners portfolios and established high-tech enterprises, most recently including Microsoft, Intel, Box, Aruba, Cognizant, and Rackspace. Moore has focused on studying market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, has sold over a million copies and focuses on the challenges startup companies face transitioning from early adopting to mainstream customers.


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