How does a company innovate and attract new customers while retaining their legendary brand image? Take a look at Harley Davidson, the iconic 115 year old American Brand that has been manufacturing premium motorcycles and representing personal freedom since 1904.
In a rapidly changing world of technology advancements and evolving consumer expectations, Harley Davidson adapted their business strategy and improved customers experiences with their historic brand.
Hear from Trailblazing Woman & Executive Heather Malenshek, SVP Marketing & Brand at Harley Davidson, as she shares best practices for paving new roads while retaining the value of a timeless brand.
Heather will discuss:
- The importance of creating engaging, memorable experiences through taking risks and trying new things
- Harley Davidson's approach to a changing manufacturing landscape full of new trends and customer demands
Heather Malenshek is one of the World's Most Influential CMOs, according to Forbes, and a top female executive at one of the most iconic brands around the world. Heather has over 25 years of global brand, business and strategic leadership experience and has worked for companies including Harley-Davidson Motor Company, British Airways, Jeep, BFGoodrich, Anheuser-Busch InBev, Skittles and Milky Way.