The speed and magnitude of change is affecting organizations at an unprecedented rate. Managing change requires all functions of an organization to be more agile, innovative and most importantly, collaborative. The best companies have cross functional engagement, are experimenting with new approaches, and are exploring the "art of the possible"; all the while staying laser focused on the customer and their experience. Although, to make it even more complex, the ways in which customers are interacting with a brand are rapidly evolving as well. Join Catharine Hays, co-author of Beyond Advertising: Creating Value Through All Customer Touchpoints as we discuss:
Catharine Hays was the co-founder and executive director (2008-2018) of the Wharton Future of Advertising Program, an international collaboration of over a 2500 executives, innovators and academics collaborating to make the future of advertising and marketing better for brands, people and society. She is co-author of Beyond Advertising: Creating Value Through All Customer Touchpoints (Wiley, 2016) and is a host on Sirius XM 111’s Marketing Matters and CMO Spotlight.