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5 Habits for a Purposeful Email Marketing Strategy using Marketing Automation

Nicole Nickerson, Email Marketing Manager, Salesforce
January 17, 10:00 am PT / 1:00 pm ET

Contrary to what some might say is popular belief, you don't have to live in a world of click & pray when it comes to your B2B email campaigns. When you apply best practices in a few key areas, you can shape your email campaigns for their best performance. Join us as we explore how marketing automation goes beyond basic email and cover some quick take-aways in four key areas: technical best practices, data best practices, content creation, and email cadence. When all is said and done, you'll have a short list of to-dos that will help you make your email campaign performance sky rocket.

Join us for this webinar and learn:

  • Just what the heck is the difference between marketing automation and email marketing?
  • How to create more relevant emails that get results
  • The in's and out's of automating your programs
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