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Creating a Customer Journey: Marketing that Doesn't End at a Sale

Suzy Matus, Manager, Customer Marketing
February 22, 11:00 am PT / 2:00 pm ET

Most B2B marketers would agree that a true customer journey doesn't end at the point of sale. Don't let your marketing efforts stop there either. There is tremendous opportunity to engage your existing customer base once they have made a purchase, and continue their journey towards a positive experience. Join Pardot Customer Marketing manager, Suzy Matus, as she dives into how Pardot has approached customer marketing - the challenges and the wins - over the past 8 years. Learn how to:

  • Encourage product adoption
  • Promote product up-sell and upgrade opportunities
  • Produce product advocacy

 

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