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Next Level ABM: Elevating Your Account-Based Marketing Strategy with AI

Shawn Herring | CMO & Co-Founder | Torchlite
Kyra Johanson | Product Marketing Manager | Salesforce Pardot
August 23, 10:00 am PT / 1:00 pm ET

Few emerging technologies are as exciting as Artificial Intelligence. As marketing tech evolves, AI has the potential to revolutionize the way we market, and no strategy is more perfectly positioned for it than Account-Based Marketing. B2B marketers know that ABM can yield significantly higher conversion rates than traditional marketing strategies if leveraged correctly, but with AI powering their ABM strategy, B2B marketers can get amazing insights into the success of their campaigns, their prospects' levels of engagement, and take their results to the next level.

Join Shawn Herring, CMO & Co-Founder, Torchlite and Kyra Johanson, Product Marketing Manager, Salesforce Pardot as they share tips & best practices on how AI can enhance your ABM strategy and deliver key insights for targeted accounts at the right time.

Learn how to:

  • Identify the right accounts
  • Improve customer engagement
  • Align your sales and marketing teams
  • Measure and optimize your campaigns
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