Salesforce Webinars

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Make Sure Your Business Is Keeping Up With Today’s Customers

Tuesday, November 8, 2016 | 9:00 AM PDT/Noon EDT

Laurie McCabe, Co-founder & Partner at SMB Group
Tracy Foster, Senior Manager, Product Marketing

Successful business owners and decision-makers have always known the importance of keeping up with customer needs — but with today’s social and mobile technologies, the way businesses and customers interact is changing. While customers are more sophisticated and knowledgeable than ever, many small businesses lack the right tools to meet the new lofty expectations across the marketing, sales, and service continuum.

Join Laurie McCabe, five time Small Business Influencer Award winner and Cofounder & Partner at SMB Group, as she speaks with Tracy Foster, Senior Manager, Product Marketing, about why customer expectations are changing and how small businesses can adapt to succeed.


  • Changing customer expectations, from marketing to support
  • Unique challenges facing small businesses
  • Ways to assess your current sales, marketing, and service approach
  • CRM: How the right solution helps you meet evolving expectations
  • Q&A


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