Bringing Up Digital: A Fresh Look at Shopper Loyalty at Gymboree
Upcoming Webinar 4/25/2018, 9:00:00 AM PST
Dwight Moore, Senior Director, Industry Solutions, Retail, Salesforce
Josh Pierry, CEO, Pierry
Lori Laybourne, Director CRM, Customer Insights & Analytics, Gymboree
Get ready for something completely new. Hear how Gymboree, a leading specialty retailer of children’s apparel and accessories, embarked on a digital transformation project — learning how to crawl, walk, and run with digital shopper engagement in less than 10 months.
Join Dwight Moore, Sr. Director of Industry Solutions at Salesforce, and Lori Laybourne, Director of CRM, Customer Insights & Analytics at Gymboree, to explore the retailer’s cross-cloud roadmap to digital transformation, including Marketing Cloud, Commerce Cloud, Service Cloud, Einstein Analytics, and Heroku.
Expect to learn how Gymboree:
Creates a single view of the shopper to drive all digital engagement
Leverages Marketing Cloud to drive customer segmentation to drive personalized offers
Deployed Service Cloud to streamline the service experience for agents and shoppers