Driving Shopper Success: How Shinola Creates Brand Loyalty With In-Store Clienteling
Heath Carr, COO, Bedrock Manufacturing
JR Linne, Industry Go To Market Senior Manager, Salesforce
Today’s shoppers are becoming increasingly digital. However, 85% of customers still prefer to shop in brick and mortar stores with the expectation that they receive the same level of service and personalization that they would experience online. How then, can retailers survive (and thrive) with these new heightened shopper expectations?
The answer lies in empowering store associates with a single view of their customers and personalizing the service experience. Shinola, a leading luxury goods retailer of watches, leather goods, and other lifestyle products, was able to accomplish exactly that by placing customer insights in the palm of every store associate's hand.
Join our webinar to learn how Shinola, in partnership with Acumen Solutions, creates brand loyalty by arming store associates with a tool that allows them to engage with guests, identify their most loyal customers, and increase brand recognition.
In this webinar, you'll learn how Shinola:
- Creates a 360-degree view of their customer with in-store clienteling
- Uses dashboards and alerts to ensure associates are spending time where it matters most
- Personalizes every in-store experience