The Age of Integrity: How Leading Consumer Goods Brands Protect Customer Trust
Katherine Crowley, Director, ISV Sales, Salesforce
Matt Smith, President & Founder, ICIX
Sunil Rao, Global Go to Market Director, Salesforce
Consumers increasingly expect detailed information about the content and sources of what they buy, choosing to connect only with brands that share their values. That raises the stakes for Consumer Goods companies needing to demonstrate the integrity of their entire value chain.
How are leading brands doing this, earning and protecting customer trust with greater transparency? By collaborating more efficiently across the extended enterprise on a modern business network that accelerates data exchange and improves business performance.
Join this webinar to learn how to help consumers get the insights they want, streamline collaboration with trading partners, and ensure compliance and safety.
In this webinar, you’ll learn:
- How to build deeper consumer connections by increasing transparency into your products and supply networks
- How to protect consumers and reputations from supply chain risk by leveraging data across the supplier-to-consumer spectrum
- How to leverage a modern business network to fuel operational efficiencies with a unified enterprise cloud platform