Christy Kazlo, Director of Marketing Technology, Conagra Brands
Scott Messer, VP, Content Channels, Leaf Group
Mike Moreau, COO, Salesforce Data Studio
Conagra Brands boasts a portfolio of food brands that includes Jiffy Pop, Hebrew National, Hunt’s, Reddi-Wip and Gulden’s. In recent years, Conagra has made significant investments in securing premium second-party data to drive more effective marketing campaigns and to learn more about its target audience.
At the same time Leaf Group, which operates several digital media brands including Livestrong.com, has been at the vanguard of publishers that have embraced second-party data sharing by leveraging the Salesforce Data Studio to make its data available to leading marketers.
Tune in to the webinar to learn how companies like Conagra and Leaf are tapping into the power of second-party data via Salesforce Data Studio.
During this webinar, you will learn how:
- Leading marketers are leveraging second-party data sources to secure quality data that allows them to better understand and engage their customers.
- Marketers are using premium data sources to expand the reach of their campaigns while also maintaining precision.
- Valuable data-driven insights allow you to truly understand your target audience and drive successful customer experiences.