Today, advertising is becoming much less siloed in its own separate department within a company. In fact, the majority of advertising and marketing organizations share common budgets and use the same team to send email and build ad campaigns. This trend is only set to grow — only a small minority of advertising teams have no plans to integrate themselves within the broader marketing organization.
In addition, the number of ways available to target digital advertising continues to grow, and they all aim to solve a single pain point — that advertising works better when it’s targeted to the right audience, using all of the information available about who they are.
Join us on Thursday, 1/25, to hear more about the trends happening today and how they will affect advertising into the future.