Rahul Awasthy, Director of Platform Product Marketing, Salesforce
Bart Butler, CIO, EWC
Bob Lautenbach, Consulting CTO, EWC
Creating an engaging customer experience begins with knowing your customer. Users love when their companies know their preferred services and preferred channels of communication. And they expect this kind of attention in person and online.
See how European Wax Centerbuilt trusted relationships with their customers with help from Salesforce Heroku and the Salesforce Platform. EWC managed to sync customer data from over 850 locations across the U.S. to create a more personalized experience for every customer.