Scott Robbins, Digital Communications and Social Media Manager | BFGoodrich® Tires
Kelly Miller, Product Marketing Manager | Salesforce
Scott Robbins, Digital Communications and Social Media Manager from BFGoodrich® Tires, is a customer Trailblazer who made a name for himself by leading a digital marketing campaign that generated 2.5 thousand leads at a 40% lower cost per lead than previous campaigns. How did he do it? In this webinar you'll learn how BFGoodrich has transformed their business by creating a single view of the customer, leveraging lookalike audiences to extend the reach of influencer-based marketing, and combining email and digital advertising to increase audience engagement. Kelly Miller, Product Marketing Manager at Salesforce, will also walk through a vision for the future of advertising as a part of a cross-channel journey.