Power ABM with AI: 5 Exclusive Strategies for Smarter Marketing

Speaker(s): Kerry Cunningham, Sr. Research Director, Demand Creation Strategies, SiriusDecisions

Artificial intelligence and machine learning are revolutionizing the way we market to our customers, and no strategy is more perfectly positioned for it than account-based marketing. B2B marketers know that ABM can yield significantly higher conversion rates than traditional marketing, and can deliver a much more deeply personalized customer experience. With AI powering their ABM strategy, B2B marketers can get insights into their prospects' levels of engagement and the success of their campaigns.

Join us as we partner with SiriusDecision to share 5 strategies that will leverage AI and enhance your ABM strategy while delivering key insights for targeted accounts at the right time.

Learn how to:

  • Identify the right accounts with intelligent insights
  • Improve customer engagement with personalized and targeted messaging
  • Align your sales and marketing teams
  • Leverage key insights to measure and optimize your campaigns

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