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Drive Consumer Engagement with SMS Messaging

Katie Wheeler, Product Marketing Manager | Salesforce

Drive engagement with real-life examples of convenience delivered through SMS. With 50% of consumers saying they're likely to switch brands if a company doesn't offer an easy-to-use mobile experience, the expectation for rich, on-the-go engagement is rapidly growing. Leveraging near-100% open rates and ubiquitous customer reach, the power of SMS is hard at work. Come hear real-world examples of brands driving business impact via bottom-line improvement and increased customer satisfaction with SMS messaging. This is an intermediate session focused on going beyond your typical marketing use case.

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