4 Ways Manufacturers Digitize and Automate Marketing with Pardot

Featured Speakers:

Jason Pounders, Marketing Manager, Ryerson
Jeff Roy, Area Vice President, Salesforce Pardot
Jeff Stollenwerk, Solutions Engineer, Salesforce Pardot


For today’s manufacturing businesses, growth has become a challenge. Leaps in digital advancements have raised customer expectations - who are looking for more personalized experiences with brands across sales and marketing - and many are struggling to keep up.

However, marketing is increasing in importance and investment for Manufacturers. In fact, 54% of Manufacturers have an increased marketing budget in 2018.

Join us as we walk through four ways Manufacturers are leveraging Pardot and Salesforce to grow during this new age by getting digital with marketing and putting automation to work.

You will learn:

  • Strategies on automating trade show follow up
  • Sending automated follow-up emails for warranty and maintenance reminders
  • How to cross-sell and upsell your customer base
  • Staying top of mind with channel sales and distributors

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