Michelle Jones, Senior Director, Product Marketing, Salesforce
John Cullinane, Vice President, B2B Commerce, Salesforce
Allison Cooper-Surma, Lead Solution Engineer, Salesforce
B2B Commerce is evolving at the speed of business, with buyers expecting to order and reorder when and where they want, not being thwarted by process and delays. They expect more than simply access to a digital portal. Companies that make B2B purchasing fast, seamless, and personalized for those buyers are rewarded with growth and loyalty.
Those B2B expectations mirror those of B2C customers, with 82%* of business buyers wanting the same experience as when buying for themselves. However, only 27%* of business buyers say companies meet their standards for an overall experience. It's crucial that consumer goods companies address this gap to stay competitive.
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*Source: State of the Connected Customer Report, Salesforce 2018