Digitize Lifecycle Marketing: The Future of Manufacturing Marketing
Suzanne Rigdon, Senior Manager, CRM and Interactive, Mitsubishi Electric Cooling & Heating
Mark Schmidt, Industry Solutions, Salesforce
As delivering complete, connected experiences is becoming the expectation, marketing is increasing in importance and investment for Manufacturers. 54% of Manufacturers have an increased marketing budget in 2018, and “Manufacturing marketing is shifting from traditional product-centric marketing to more customer-centric content marketing.”
A new approach will often still include enhancing the traditional lead nurturing and contact management for sales teams, but it also greatly expands the traditional B2B manufacturer's vision to include: personalized-content promotions, multi-channel engagements, fully-automated journeys, and analytics dashboards to see campaign results that could be leading indicators for the business. Plus, it can extend beyond the sale: to facilitate on-boarding, suggest predictive services, and finally to convert connected customers into active promoters.
In this webinar, hear how Mitsubishi Electric Cooling & Heating is executing marketing beyond lead nurturing, to a more complete digital approach leveraging omni-channel touch-points and automation.
Join us to learn how to:
- Enhance traditional lead nurturing and contact management for sales teams
- Deliver personalized-content promotions, multi-channel engagements, and fully automated journeys
- Utilize analytics dashboards to understand and optimize campaigns to drive business
- Convert connected customers into active promoters of your brand