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Copy of Blue Cross Blue Shield Uses Marketing Automation for Email and Direct Mail

Featured Speakers: Angela Dunbar, Marketing Manager | Blue Cross Blue Shield of Michigan
Kelsey Jones, Product Marketing Manager | Salesforce
Chad Jordan, Senior Product Manager | Salesforce


Consumers are in control of their own healthcare, financial decisions, and brand interactions. From picking insurers, to finding providers, to choosing the right gift for loved ones, they decide how, when, and on which channel they engage with you. More than ever, the experience you offer could be your key differentiator. Creating captivating interactions is within reach. Learn how Angela Dunbar, Marketing Manager at Blue Cross Blue Shield of Michigan, partnered with Salesforce Marketing Cloud and PFL to deliver a more connected, thoughtful member experience by automating multichannel consumer journeys. Get tips for using known demographic attributes, behaviors, and preferences to build great relationships.

 

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