Speakers: Chris Jacob, Director, Product Marketing | Salesforce
Marketing is hard enough to navigate with every new innovation, technology category, organizing growing mountains of data, and trying to keep your teams on track for success. 80% of customers say that the experience is as important as your product or service so the mandate for the modern CMO and marketing team is clear.
We surveyed over 4,000 marketing leaders around the world, spanning every industry and company profile to get a pulse of what is going on and what is ahead. What we learned was how a lot of existing trends around organization structure, usage of data and technology, how brands are coping with the trust dilemma and what is actually driving ROI is actually evolving in new and sometimes unexpected ways.