LA Metro's Model for Outreach, Engagement, and Next-Gen Service Experience
Robin O'Hara, Executive Officer, Transit Access Pass Program, L.A. Metro
Claire Loesel, Senior Marketing Manager, Public Sector, Salesforce
Bryon Grant, Marketing Cloud Principal Solutions Engineer, Salesforce
LA Metro, one of 27 transit systems moving LA County's 10 million people, combined traditional and modern transportation services, building a strategic model that turned transit cards into transit accounts and as a result demonstrated what it really means to “think regionally.”
Robin O'Hara, Chief Executive Officer of Transit Access Pass Program L.A. Metro, joins us to break this down in a webinar that not only looks at the model's design criteria, but also the tools behind it — Salesforce Marketing Cloud, Salesforce Service Cloud, and the Salesforce Platform.
Learn from her experience, understand her insights, and use her advice to create a real-time, one-stop, cross-channel service experience across your mission.