How to Personalize Messages at Scale and Engage Shoppers Like Never Before
Bo Lowery, Director of Marketing, Wild Birds Unlimited, Inc.
Megan Collins, Product Marketing Manager, Marketing Cloud, Salesforce
Today’s shoppers traverse many channels and touch points before purchasing a product. However, today’s retailers struggle to reach and deliver consistent, connected experiences across these disparate touch points - email, mobile, social, ads, apps, IoT, and web - you name it. In fact, 63% of shoppers don’t feel like retailers truly know them.
How can retailers keep up with the growing shopper expectations and deliver personalized messaging across every channel? Retailers must learn to scale and embed personalization across the entire consumer lifecycle, from awareness through advocacy.
Join our webinar to learn how Wild Birds Unlimited, a retail store that specializes in bird seed, bird feeders, and other bird feeding supplies, has ramped up their personalization efforts and why they believe it's imperative for future success. You'll gain insights into their experience working through a mass migration across franchises, while ramping up to deliver personalized customer journeys. In this webinar you'll hear:
- How Salesforce can help you personalize messaging at scale
- How Wild Birds Unlimited personalizes across their customer journeys
- Next steps to get you started on your personalization journey