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How News Corp Drives Data-Driven Results for Advertisers

Featured Speakers:

Chris Guenther, SVP, Global Head of Programmatic, News Corp

Christine Sears, Media Industry Go To Market, Salesforce

News Corp is a global leader in creating and distributing engaging content, with a portfolio including The Wall Street Journal,®, and the New York Post. Driven by quality content and quality metrics, News Corp leverages Salesforce to power its advertising business and help brands engage the customers they value. Join us as they discuss how the company's comprehensive advertising platform drives results for brands by:

  • Integrating their data, media properties and data science tools into one trusted end-to-end advertising solution
  • Using data and insights to help advertisers better target their customers
  • Measures advertising performance to maximize ROI


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