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How Bayer Took Control of Its Data: The Science of Smarter Marketing

Every brand faces challenges when it brings responsibility for its marketing and advertising data in house. Pharma leader Bayer has embraced cross-platform marketing intelligence to create a system of record and insight across all of its programmatic advertising and marketing. The goal: increase its speed-to-insight and enhance trust that the data it is using is accurate and actionable.

Hear directly from the Bayer team on how, with their partner Datorama, they have transformed their approach to marketing and data analytics. You’ll find out:

  • How Bayer can connect and analyze real-time campaign performances across brands
  • Ways to provide a unified, transparent view across every channel and investment
  • Opportunities to optimize campaigns in-flight to maximize business outcomes


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