The Marketer’s Data Journey: Overcome the Challenge and Drive Corporate Growth

If you’re finding that the amount and variety of data you’re managing is a huge challenge, you’re not alone. Data continues to unlock endless opportunities for marketers to understand customers and personalize interactions. This makes marketers increasingly responsible for driving growth for their businesses. That’s why it is more important than ever to understand the role of data in the marketer’s new mandate for growth.

Get actionable insights from the latest research on the interplay between marketing, data, analytics and growth from Advertiser Perceptions, along with real-world practices from global technology leader Cummins. You’ll find out:

• The unique data challenges marketers are facing and how they impact marketing success

• What growth means to the modern marketer and the role data will play in the future

• How Cummins embraced marketing intelligence solutions to measure and drive marketing-led sales