Creating a Successful Welcome Series in the Midst of Change
Roxane Chabassier, Digital Marketing Director for wholesale and retail, BELLA+CANVAS
Megan Hostetler, Product Marketing Manager, Marketing Cloud, Salesforce
With such a competitive industry, BELLA+CANVAS, a premium crafted wholesale apparel company works hard to differentiate themselves. One way they've discovered is through creating the perfect welcome series. They've seen their highest engagement in the first 2 weeks with 33% increase in ROI. Even with this massive environmental change in place, they've managed to pivot campaigns quickly.
We'll spend some time in a fireside chat with Roxane Chabassier, Digital Marketing Director for wholesale and retail, BELLA+CANVAS speaking to how this has affected the brand and how they rise above. You'll learn best practices for how to create a welcome series including a demo of how Marketing Cloud can power these efforts.