Find Certainty in Uncertainty With Measurement: Greater Confidence Through Marketing Intelligence
Modern marketers need to be agile. Whether responding to a changing landscape, current events or ephemeral consumer preferences, they need to be able to adapt quickly in order to provide opportunities for growth to support their businesses. The key for many organizations may be to have a clear marketing measurement strategy in place.
Hear from Datorama, a Salesforce Company, and guest Joshua Alvernia of Clue Digital to learn how creating a measurement strategy and marketing system of record can help you navigate uncertain times with confidence. You’ll find out:
- The importance of setting up a marketing system of record
- How marketing intelligence can improve confidence and agile decision-making
- What you need to do to position marketing as a pillar for business growth