How Kimberly Clark Engages with Consumers with Agility and Relevance
Josh Blacksmith, Senior Director Global Consumer Relationships and Engagement, Kimberly-Clark
Molly Mecham, Industry Go To Market, Consumer Goods, Salesforce
Christopher Fuller, Lead Solution Engineer, Salesforce
Agility and relevance have never been more important for consumer goods companies than in the current environment. Brands must know what consumers are looking to hear, engage with the right message at the right moment, and build lasting relationships across the consumer lifecycle.
Hear from Kimberly-Clark, an organization with a vision to provide the world with essentials for a better life and today, on how they are using Marketing Cloud to engage consumers across the path-to-purchase for individual brands and the entire brand portfolio.