Salesforce's 6th Edition State of Marketing - Trends from Nearly 7,000 Marketing Leaders to Drive your Business in the 2020s
Chris Jacob,Director, Product Marketing, Salesforce
Today 73% of customers say that a great experience with one brand raises their expectations of every brand, and so as marketing leaders we are at the forefront of transforming our brands to meet this ever increasing demand.
In our latest and biggest yet state of the world of all things marketing, we surveyed almost 7,000 marketing leaders from every continent, spanning every industry, from small businesses to global brands, and across B2C, B2B and hybrid business models to get their pulse on the new decade of marketing.
In this new era we have exciting innovative technologies like 5G and Blockchain, new challenges with data and AI, plus all the constant challenges with our organizations, marketing channels, analytics, and personalizing customer experiences to deliver on the growth mandate we are all tasked with. We do all this in the midst of a trust crisis between customers, brands, and governments, and facing new regulations like GDPR and CCPA.
Join us as we share the latest insights from the trailblazers that can help you transform your marketing strategy and campaigns and compete successfully in the new decade ahead!