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How-to Drive Marketing Efficiency with Datorama

Speakers:

Nick Wojdyla, Digital Marketing Leader, Cummins Inc

Loretta Shen, Director Product Marketing, Salesforce


Marketers need to navigate these uncertain times with confident decision-making. This begins with a unified data and measurement strategy that enables marketers to maximize efficiency of every dollar spent. Join Salesforce and Nick Wojdyla, Digital Marketing Operations Leader for Cummins to learn:

1. The foundational steps to create a unified data and measurement strategy across every channel, campaign, and journey
2. How this strategy drives business impact through spend and ROI optimization
3. How Datorama can help you create a marketing system of record

 

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