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3 Steps to Assessing Your Marketing Intelligence Maturity


Nathan Barling, VP Product Marketing | Salesforce

As marketers adjust to their new normal and seek to help stabilize their businesses, it’s critical that they build a strong foundation and maturity plan for their marketing intelligence across all campaigns, teams and investments. Whether your priority is driving maximum budget efficiency or positioning your business for future growth, in this webinar we’ll focus on three ways you can assess your current readiness and areas of improvement to build an actionable priority plan:

  • Aligning your teams with defined KPIs, taxonomy, and success measures
  • Integrating all your marketing data sources into an agile system of record
  • Leveraging analytics and AI insights to improve short and long term performance


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