How Marketers Are Driving Account Engagement and Growth with ABM
Robert Archacki, Partner and Associate Director, B2B Marketing & Sales, Boston Consulting Group
Tracy Eiler, CMO, InsideView
Liam Doyle, SVP Product, Salesforce
Customer experience has always been at the heart of a marketer’s role. In the age of intelligent marketing, there are so many more opportunities to create differentiated experiences and lifelong customers. But marketers aren’t just responsible for driving exceptional customer experience — they also need to understand marketing performance, optimize spend, and maximize ROI to ultimately deliver growth.
To achieve these goals around customer experience and growth, B2B marketers have increasingly adopted an account-based marketing (ABM) strategy, and some are taking it a step further with successful account-based engagement (ABE). Customer experience is more than just marketing – it’s about marketing, sales, and service working together. And sustainable growth is increasingly reliant on the trust and partnership you build through that connected experience.
Join us for this webinar to learn how leading marketers are using ABM strategies to deliver account-based engagements across marketing, sales, and service. The result is exceptional customer experiences and business growth. Attendees will hear from Robert Archachi, Partner and Associate Director, B2B Marketing & Sales, from Boston Consulting Group as he dives into our collaborative research around ABE, and Tracy Eiler, CMO of InsideView, who was a contributor to the research and shares her perspective on how ABE has transformed their business.
No matter where you fall on the ABM maturity curve, this webinar is perfect for novices and veterans alike!