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Master your Marketing: How-to Transform Consumer Experiences with Your Customer 360 Guide


  • Aleene Webber, Senior Manager Product Marketing, Salesforce
  • Arian Van de Carr, Senior Director Product Management, Salesforce

Customer behavior is shifting more than ever due to COVID-19. Consumers have fundamentally changed the way they interact with brands and companies. In fact, 45% of consumers say this crisis will fundamentally change how they shop and 84% of customers say the experience a company provides is as important as its products and services.

How do you make your Customer 360 vision a reality and deliver connected consumer experiences faster than ever before? Join Salesforce experts and Trailblazers and learn how to digitally shift during a pandemic and create customer-centric journeys with Marketing Cloud. Learn about Customer 360 Guides, a brand-new set of trusted blueprints, architectures, and best practices that guide you every step of the way to connect marketing, commerce and service to transform the consumer experience.


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