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Agility, Identity and a Single System of Record: How News Corp Maximizes Efficiency and ROI Across Its Properties

Marketers need an agile approach to address shifts across the media ecosystem and consumer consumption patterns. But agility isn't possible without a fundamental and thorough understanding of identity. This single system of record becomes the foundation of a data strategy that has the power to deliver results.

Hear from Christopher Guenther, News Corp’s global head of programmatic and GM of News IQ, about how that company is developing a single system of record to cultivate distinct identity to distill insights, optimize advertising and understand audiences across a range of publishers. You’ll find out:

  • How to harness the strength of identity to design strategy, facilitate greater efficiencies and yield results

  • How to transpose identity into meaningful data that has potential to create substantive revenue growth

  • How to use insights across brands to drive advertising success


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