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How E-Commerce Marketers are Planning to Use Real-Time Personalization in the 2020 Holiday Season

Featured Speakers:

Bruce Shields, Manager of D2C Digital UX, Carhartt
Vlad Lemez, Principal Solution Engineer, Marketing Cloud, Salesforce
Dustin South,Principal Portfolio Success Manager, Salesforce

Summer might be ending, but in the minds of many retailers and e-commerce businesses, it’s time for the holidays! With holiday season planning likely already underway, marketers must take into account lessons from the 2019 season while also addressing the unique and rather unprecedented challenges of 2020.

Join us for an enlightening discussion on the uses of real-time personalization and an exploration of questions like:

  • How are e-commerce marketers using data to create unique experiences, drive urgency, enhance product discovery, and increase conversions?

  • What can they be doing now to prepare for the (almost completely digital) 2020 holiday season rush?

  • Is there room for experimentation or is it best to stick to tried-and-true tactics during these critical months?

We’ll also share real-world examples and proven best practices, along with broader industry trends and stats that are critical to understanding the current state of the digital commerce market. Register today!


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