Datorama + Tableau: Master Marketing Data with Salesforce
Business Uncertainty is at an all time high. For marketers, that means that changing economic conditions, consumer preferences, and public policies increase the uncertainty of marketing programs; this makes getting up-to-date external data more important than ever. However, marketing data is fundamentally different from any other data in an enterprise. Connecting to dozens of different ever-changing data sources for digital ads, search, social, analytics and more is overwhelming for marketing departments.
In this session, you’ll learn how with Datorama and Tableau together, marketers are empowered to get the most value out of their ever changing and expanding data sets. Join us to:
- Explore current trends and the unique marketing data challenge
- Learn how to centralize and unify marketing performance data while scaling analytics seamlessly across their organization and explore their data
- Hear real life marketing analytics use cases
- Understand how Datorama and Tableau work together to provide marketers with the leading marketing integration and analytics solution to optimize their ROI