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How PepsiCo Builds Relationships in the Changing Digital Landscape

Featured Speakers:

Mike Scafidi, Global Head of Marketing & Advertising Technology, PepsiCo

Sunil Rao, Global Head Consumer Goods Go To Market, Salesforce

Phil Hebenstreit, Principal Solutions Engineer, Salesforce

For over 100 years, PepsiCo has been building lasting relationships with consumers. To do this effectively in today’s world, it requires internal understanding and capabilities to create relevant conversations with their consumers on evolving digital channels.

Hear from Mike Scafidi, Global Head of Marketing & Advertising Technology at PepsiCo, on how PepsiCo is building, optimizing and measuring performance of digital consumer engagement with Salesforce.


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