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Salesforce Presents: The 4 Latest Small and Medium Business Trends of 2020

Featured Speakers:

Suha Saya,Associate Product Marketing Manager,Salesforce


Small and medium-sized businesses (SMB) leaders are hard-working, passionate entrepreneurs who have been navigating a year of change. Since the onset of spring 2020, they’ve faced many unique challenges, including quickly shifting business operations in the face of a global pandemic.

Six-months later, SMBs have pivoted to a new normal. Which challenges are the most daunting for SMB leaders right now? How are they using technology to drive resiliency and meet new customer expectations? We surveyed 2300+ SMB owners and leaders to examine how SMBs are evolving amid the COVID-19 pandemic. Join us to learn about the key research findings, actionable insights, and how you can leverage them to grow your own business.

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