Use Agile Marketing to Power Brand Transformation: Land O’Lakes Takes an Innovative Approach to Measurement
More than ever, brands have to be extremely nimble to resonate authentically with consumers and drive business impact. That agile approach has been critical to the success of agribusiness leader Land O’Lakes. With a marketing measurement strategy founded in unified data and a collaborative approach, Land O’Lakes has transformed its brand strategy, all while remaining true to its core values.
Hear from Cal Gibbons, marketing technology specialist at Land O’Lakes, about how the company moves with agility to continuously elevate its brand and products. You’ll find out:
- How to connect siloed data and teams
- How to gain speed to insights to deliver stories that resonate with your audiences
- How to transform an organization to ensure data-driven decision making