Skill Up for Virtual Selling: How Equifax is Helping their Sales Reps Maximize Customer Connections
Tressa Mild, VP, Chief CRM Experience Architect, Equifax
Tiffani Bova, Global Customer Growth Evangelist, Salesforce
Jenny Tran, Senior Manager, Product Management, Salesforce
Alexis Rubattino, Senior Manager, Business Operations, Salesforce
We’ve all had to adjust how we work this year, but your salespeople have seen some of the most dramatic changes. Need proof? Since the pandemic, 58% of sales reps think their job has changed forever.
Whether your reps are just beginning their sales careers or building on decades of experience, they all need to learn how to create and close deals in an all-virtual business environment. They need to learn new skills, processes, and technologies.
Learn how to do exactly that from the experts making it happen at Equifax and Salesforce. You’ll hear from:
- Tressa Mild, VP, Chief CRM Experience Architect at Equifax. She’ll explain how she equipped and trained her sales teams to move from spreadsheets to an integrated platform – so they could use a 360° view of their customers to coordinate outreach efforts and deliver a better customer experience.
- Tiffani Bova, Chief Customer Growth Evangelist at Salesforce. Tiffani will share how sales leaders around the world are skilling up for the shift to virtual selling and putting their customers at the center of their business.
- Two inside sales product and operations leaders at Salesforce: Jenny Tran and Alexis Rubattino. They’ll describe how they helped Salesforce’s own inside sales teams transform their tools and processes to improve sales and marketing alignment - all while working from home.