How to Thrive in a Digital-Only 2020 Holiday Season and Beyond
Erin Dorshorst, Director Product Marketing, Salesforce
Holly Dresden, Regional Success Architect, Senior Director, Salesforce
Since the first half of 2020, brands and retailers have experienced holiday-like traffic and sales on digital channels as online becomes the primary channel for engagement and purchasing. As we enter this year’s holiday season, there is no slowing down. We predict that up to 30% of global retail sales will be made through digital channels this holiday season.
Now that the holiday season has officially commenced, how are brands ramping up to meet record-breaking demand for online orders, curbside pickup, and new shopping channels like social ordering? And how do you differentiate your brand in a sea of competitors in this digital-only world?
Register now to learn how Salesforce Trailblazers gear up for an unprecedented holiday season that will bring new challenges and learnings that you can apply all year. Join as we discuss:
- How to scale your ecommerce site for surging holiday order volumes
- Supercharging loyalty programs and sales with personalization and Einstein AI
- Connecting commerce to sales, service, and marketing for a 360-degree view of customers
- Nailing a connected customer experience from first click to last mile