All Wrapped Up: Insights From Cyber Week 2020
Caila Schwartz, Senior Manager, Salesforce, Industry Strategy & Insights
Congrats! You’ve made it through Cyber Week (and almost through what feels like a Cyber Year).
Earlier this holiday season, we predicted that this year’s Cyber Week could be softer than previously anticipated between the flood of holiday communications and the pressure to avoid late-season shipping delays. Join us as we review key Cyber Week insights derived from analyzing the behavior of hundreds of millions of shoppers during the peak holiday season. In this webinar, you’ll learn:
How COVID-19 and a strong Prime Day impacted Cyber Week spending
The devices and channels shoppers turned to during Cyber Week
Key takeaways to help you unite around your shoppers in 2021