After an unpredictable year like 2020, it’s crucial you have a healthy sense of your business’ potential for growth and how to achieve it in 2021. That’s where comprehensive sales forecasting comes in handy for SMBs. Forecasts allow you to paint an accurate picture of expected sales and make better informed decisions across your business. So how can you build a forecast that allows your business run smoothly and confidently invest in areas like marketing, customer support, and your employees?

Join us to learn how a strong sales forecast sets the stage for growth in all areas of your small and growing business, whether it’s investing in building a better customer experience, developing products or services to address new markets, or recruiting your next top performer. We’ll also talk about how forecasts can help your business in times of uncertainty, and share how Sales Cloud, part of Salesforce Customer 360, the world's #1 CRM, can keep things on track.