Reimagine Customer Loyalty: From Points to Personalized Experiences
Rob Garf, VP Strategy & Insights, Retail & Consumer Goods, Salesforce
Natasha Janic, Loyalty Management Product Marketing, Salesforce
Taskeen Singh, Manufacturing Cloud Product Marketing, Salesforce
The way businesses interact with their customers and partners has fundamentally changed. With the rise of digital and a new focus on experiences, building customer loyalty has become increasingly challenging. Loyalty programs of the past aren’t doing enough to engage customers. In fact, most consumers are active in fewer than 50% of programs they’re members of.
It’s time to reimagine loyalty. Introducing Loyalty Management.
Join us as we discuss the future of customer loyalty and how Loyalty Management empowers businesses to create intelligent, differentiated engagements that grow relationships and increase Customer Lifetime Value.